Jul 30, 2012 scott strattens new book, the book of business awesome, launches today. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of successful businesses that gained exposure through being awesome and. At the heart of every insight is the philosophy that authentic. The book of business awesome the book of business unawesome unabridged 2012 unmarketing, second edition. Through real world scott stratten has written an incredibly approachable and userfriendly book on a subject that can be a bit daunting. Dec 07, 2017 this book is designed into two books the book of business awesome and unawesome. The book of business awesome the book of business unawesome is written by scott stratten. His new book entitled the book of business awesome. I recently caught up with social media rockstar, scott stratten, who is the president of. Our friend and honorary, and official canadian scott stratten, author of unmarketing and the forthcoming book, the book of awesome and the book of business unawesome i think i may have butchered that. The business of awesome and unawesome this talk from scotts new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service.
As a business owner, its critical to aware of the awesomeness and the unawesomeness in order to provide good services to your customers. Oct 01, 2012 i enjoyed reading the book of business awesome by scott stratten, author of unmarketing. Unmarketing, second edition audiobook by scott stratten. Scott shares too often, feeling intimidated becomes our excuse not to be awesome. The book of business awesome is designed as two shortbooks put togetherone read from the front and the other readfrom the back when flipped over. The book of business awesome the book of business unawesome ebook. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of. Aug 18, 2012 it was the best of times, it was the worst of times. With his wife alison kramer, he has written three other bestselling business books.
This episode features scott stratten of unmarketing. Start engaging became a national bestseller before it was released and was also named one of the top business books of the year by 1800ceo read and a top 10 book by. Scotts piercing advice and often humorous analysis of what companies are doing right and wrong or should do to build awesome experiences for their customers are sage. We are big fans of scott strattens book unmarketing. In that book, they explained that the landscape of businesscustomer relationships was changing, and it offered up innovative alternatives to the old push and pray approach. The closing keynote address at blissdom, given by scott stratten. Buy the ebook the book of business awesome the book of business. The book of business awesome and the book of business unawesome is two books rolled into one, rich with case studies underscored by wit, humor and marketing savvy.
The book of business awesome is designed as two short books put togetherone read from the. Please make sure you follow scott on twitter and check out his two books the book of business awesome and unmarketing. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of. Start engaging because it is an entertaining and informative guide to a wide variety of important business topics such as. It was also just named one of the top business books of the year by 1800ceo read and one of the top 10 books by. The book of business awesome is designed as two short books put togetherone read from the front and the other read from the back when flipped over.
Browse scott strattens bestselling audiobooks and newest titles. The book of business awesome the book of business unawesome audiobook cover art. Its all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Start engaging is a fantastic guide for anyone who has ever wondered why no one likes them online. When i scott signed the first book deal for unmarketing in 2009 i was excited and scared. His latest book is actually two books in one and its called the book of business awesomethe book of business unawesome. Marketing, start engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. An evening with scott stratten at san diego rep was nothing short of well, awesome. Jan, 20 written in tongueincheek fashion with unabashed directness, the book of business awesomethe book of business unawesome is a unique twoinone volume by unmarketing consultant scott stratten. Whether you have a giant corporation or a small mom and pop shop you need to read this book. Actually just a moment ago, here at blogworld in new york, jim kukral whos sitting to my left, and scott stratten whos.
Jul 24, 2012 i recently caught up with social media rockstar, scott stratten, who is the president of unmarketing. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of successful businesses that gained. Written in tongueincheek fashion with unabashed directness, the book of business awesomethe book of business unawesome is a unique twoinone volume by unmarketing consultant scott stratten. In 2009, scott stratten and alison stratten wrote the bestselling unmarketing. If youve read his first book, unmarketing, you wont need any convincing to get the new one. You may know scott stratten from his previous book, twitter handle and blog as unmarketing, but hes back with a new book about awesome.
Business awesome an interview with scott stratten he happens to be one of the most brilliant marketers though, he would use the term, unmarketer ive ever met. With refreshing candour, strattens book is laced with numerous case studies. While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to. The book of business awesome, as its name suggests. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees alison, not lasting long. Scott stratten your authentic self has no competition youtube. In this age of transparency, authenticity, and other touchyfeely words that make traditional marketers blush andor roll their eyes, this book gives you a road. Jul 31, 2012 business awesome an interview with scott stratten he happens to be one of the most brilliant marketers though, he would use the term, unmarketer ive ever met. Covering key business concepts related to marketing, branding, human resources, public relations. Scott stratten, unmarketer, business expert, author. Currently producing our first documentary about public speaking.
Customers and employees can make your business thrive by scott stratten online. The book of business awesome the book of business unawesome stratten, scott, kramer, alison on. Scott gives clear examples of what works and what doesnt work here. The book of business awesomethe book of business unawesome is written by scott stratten. This book is designed into two books the book of business awesome and unawesome. Its the only time hes felt comfortable being compared to ashton kutcher, p diddy and justin bieber. How engaging your customers and employees can make your.
The book of business awesome the book of business unawesome the book of business awesome is designed as two short books put together one read from the front and the other read from the back when flipped over. The book of business awesome is designed as two short books put together one read from the front and the other read from the back when flipped over. Its about the authentic touch, and the ability to connect technology with engagement to the level of awesome. As a reader, you get to learn the good and the bad of business. Unmarket to build trust and make lifelong customers.
Coauthor of unselling, the book of business awesome unawesome, qr codes kill kittens and unmarketing. She has cowritten four bestselling books unmarketing, the book of business awesomeunawesome, unselling and the marketing book with the greatest title in the english language, qr codes kill kittens. It never gets old when you hear people calling each other by their twitter handles. It was the best of times, it was the worst of times. A little q and a with scott stratten business 2 community. The book of business awesomeunawesome is designed as two short books combined one read from the front and the other read from the back when flipped over. How to make your business awesome social media explorer. Its a flipbook, covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service. The book of business awesome is designed as two short books put together.
The book of business awesome, as its name suggests, is a collection of examples, ideas and concepts on how businesses can deliver. Scott stratten on building an awesome company forbes. Five pr and marketing lessons from the book of business. However, twitter is the most extensively covered topic. Unmarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship. Scott strattens new book, the book of business awesome, launches today. He has written five bestselling business books and was formerly a music. The book of business awesome is designed as two short books put togetherone read from the front and the other read from the. The book of business awesome, unselling, and what in. His latest book is actually two books in one and its called the book of business awesome. The book of business awesome the book of business unawesome. Business wirescott stratten enjoyed his 30city unmarketing book tour so much hes decided to do it all over again for the publication of the book of business awesome the book of business unawesome august 2012.
Scott and alison stratten are coauthors of 5 bestselling business books, coowners of unmarketing inc and cohosts of not only the unpodcast, but five children, two dogs and two cats. Scott and alison stratten are coauthors of 4 best selling business books, coowners of unmarketing inc and cohosts of not only the unpodcast, but five children, two dogs and two cats. Your company is either awesome or unawesome according to. Scott stratten toronto, canada area professional profile. Its a no pulled punches, in your face book about doing social media right for your business. Scott stratten audio books, best sellers, author bio. They are now back with this second edition, because everything. Coauthor of unselling, the book of business awesomeunawesome, qr codes kill kittens and unmarketing. Covering key business concepts related to marketing, branding, human re. Alison stratten is writer and cocreator of content at unmarketing. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business.
Read the book of business awesome the book of business unawesome by scott stratten available from rakuten kobo. Youll stop just pushing out your message and praying that it sticks somewhere. Business awesome an interview with scott stratten bob. People are as one of the opening pages to the awesome side, this chapter provides some much needed advice to marketers and business professionals. His first book, unmarketing was one of the best on the topic ive ever read.
Everything has changed and nothing is different unabridged. Scott strattens excellent new book is actually two books, printed backtoback under the same cover. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees alison, not lasting long as an employee both and. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, the book of businessawesome includes case studies of successful unawesome is unacceptable.
Read on for a special episode, live at blogworld nyc, with insights from scott and jim about the future of selfpublishing vs. Following are my eight key takeaways from scotts latest book. Read unmarketing everything has changed and nothing is different by scott stratten available from rakuten kobo. Connections were made, and guests were able to network irl in real life. Stop marketing, start engaging and began a journey that would take them around the world sharing their message of en. The book of business awesome is designed as two short books put togetherone read from the fr. See more ideas about book report, digital book, marketing. Five pr and marketing lessons from the book of business awesome. In 2009 scott and alison stratten wrote the bestseller unmarketing. Scotts piercing advice and often humorous analysis of what companies are doing right and wrong or should do to build awesome experiences for their customers are sage nuggets of wisdom.